In 2021, only seven men over 60 in the UK ran a sub-3 hour marathon, according to runbritain.

In 2014 there was only one.

My goal is to join this exclusive group after I turn 60 on 23 July 2023.

It is the most ambitious and audacious target I've ever set myself. But I'm absolutely committed to it and convinced that I can achieve it.

Along the way, I will post regular updates on my progress, on my training sessions, diet, state of motivation, new ideas I've come across, my hopes and fears, triumphs and disasters.

The sub-3@60 Project gives senior runners a chance to swap stories and tips and encourage one another. It is part of the upsurge in enthusiasm for running among this age group, who are increasingly aware of the huge physical and mental health benefits of running, how it sharpens their reflexes and minds, safeguards them against multiple diseases and conditions, helps them to lose weight and stay young.

For sponsors, the Project provides an opportunity to connect with this growing demographic: seniors with disposable income, an active lifestyle, high standards, motivation and drive to achieve new goals.

A sponsorship package includes:

• blogs specifically written for sponsors' websites/social media feeds
• in-person or virtual presentations detailing the sub-3@60 journey and my background competing for Great Britain as an age group triathlete and in Ironman World Championships
• banner advertising on the sub-3@60 website
• inclusion in the sub-3@60 website content

Contact me at dn@davidnicholson.com or 07802 834477 for more details